Social Media Management & Content Creation

PROJECT OVERVIEW

I managed IT Cosmetics’ Instagram account for the Canadian market (@itcosmetics.ca), with over 47k followers, focusing on strengthening the brand’s connection with its local community and driving customer loyalty. By pitching and executing content ideas from UGC to behind-the-scenes team content, I produced 5 top-performing Instagram Reels, leveraging emerging macro and micro trends to increase engagement and interactions.

KEY INITIATIVES

  • Stay up to date with industry trends on social media

  • Engage & create relationships with the brand community on Instagram

  • Produce engaging UGC content & Behind-the-Team content

  • Respond to direct messages & comments (100% response rate)

Tools Explored 🔧: Sprinklr, TikTok Creative Center

Content Creation

6.5k Video Views

202 Likes & Comments

3.9k Video Views

2.7k Video Views

I actively responded to messages to boost engagement while ensuring that each interaction reflected IT Cosmetics' core values of empowerment and inclusivity:

Community Management