PROJECT OVERVIEW

I conceptualized, led, and implemented the design of a custom landing page for IT Cosmetics (see here), blending my passion & expertise in UX/UI Design with creating impactful digital experiences. The landing page spotlighted the influencers, featuring short bios, their favorite products, and personalized recommendations. The primary goal was to drive traffic from the influencer squad to IT Cosmetics' D2C site, building trust and fostering a sense of community while boosting reach, visibility, and engagement. I designed the home page banner, the main landing page, and individual influencer subpages, overseeing the entire creative direction and execution of the project. The assets created were both for web and mobile devices.

KEY INTIATIVES

• Design custom main landing page, home page banner & individual influencer subpages

• Oversee creative direction and execution

• Recommend online e-commerce best practices

Tools Explored 🔧: Figma