PROJECT OVERVIEW

The goal of this campaign was to design engaging email newsletters to send to 68K subscribers for the launch of Urban Decay’s newest product in their All Nighter franchise: the All Nighter Hyaluronic Acid Setting Spray, the fifth addition to the franchise. The campaign aimed to increase awareness of the product, educate consumers about its benefits, and ultimately drive conversions by redirecting users to major retailers, including Shoppers Drug Mart and Sephora.

KEY INITIATIVES

• Develop Graphic Design Briefs

• Create Email Newsletters

• Content Strategy

Tools Explored 🔧 : Salesforce